The Miele Brand
In many countries Miele is the most coveted brand in its branch of industry. On its own home market in Germany, Miele was even voted 'best brand ever' , across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance and the environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style.
Whether conventional rotary switch, discreet sensor controls or a high-resolution touch display like the one on your smartphone: operating a Miele is both easy and fun. Add to this a multitude of convenient and reliable automatic programmes and a great love of detail – success is guaranteed – on board both laundry and kitchen appliances. Make life easier for yourself with Miele!
Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in Design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts. Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is the perfect match.
Two families have shaped the company for more than 100 years: the Miele and Zinkann families.
In 1899, with four lathes and one drilling machine, the engineer Carl Miele and the businessman Reinhard Zinkann founded a company for the manufacture of cream separators in Herzebrock.
Their guiding principle becomes the business philosophy: "Immer besser".
For more than 100 years it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years' use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to the dependability and durability of our appliances.
At Miele sustainability is enshrined in the company values and traditions and forms the foundation for its long-term corporate success.
Miele is a member of the UN sustainability organisation, Global Compact and a signatory of the “Diversity Charter”.
In addition, every two years Miele publishes a sustainability report.